Customized Signs: Using Color And Imaging Effectively For Your New Deli
Posted on: 29 December 2014
If you just opened up a new deli in your local area and want to reach customers fast, talk to your customized sign provider about advertising your business. Customized signs are some of the most effective and inexpensive marketing tools for small businesses. They tell clients who you are and what you have to offer them without breaking your store's budget.
Here are some tips you may find useful for your signs:
Using Images to Attract Customers
When it comes to advertising your new store, images can speak louder than words. Using eye-catching images of your deli's best items can help draw attention to your business faster than words can. In addition, images may stay in your potential customers' minds longer than words because they're exciting and dynamic.
However, you must think carefully about how you design your signs. Try to avoid adding too many images on one sign. Instead, choose several signs and focus on one or two of your products. You won't overwhelm your customers by doing so, nor will you overspend on your budget.
Taking Advantage of Colors
The colors you use for your signs may affect your customers' appetites as well. Using the right colors may bring in hungry customers, or they can attract clients who just want to relax and unwind in your deli. For example, considering using:
- Bold, bright colors like red and purple for your fruit and beverages — These types of signs may entice customers to stop in and grab something to eat or drink as they walk or drive by your store.
- Browns and other warm colors for your sandwiches, deli meats and breads — Warm colors may appeal to people who want to sit down and relax over a good meal. The warm colors offer comfort to customers who may feel down, unwell or just tired from their busy days.
- Yellow and orange — These colors may attract people who love to shop. Using yellow and orange on your signs may create the need to buy from your store. To use the colors effectively, place your signs in the windows or out on your sidewalk to entice clients.
These are just a few color ideas that may work for your signs. You can discuss your other options with your sign supplier.
Making a statement in your community and saving money on your marketing expenses is a must if you want to succeed. Contact your sign supplier for more tips or product ideas for your signs today. To learn more, contact a company like ABC Stamp Signs & Awards with any questions you have.
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