4 Tips For Saving Money When Printing Flyers
Posted on: 16 February 2015
Whether you are printing flyers to advertise your business, let people know about a yard sale or to promote a charitable event, you could be concerned about how much it will cost. Although it's true that flyers are a very cost-effective advertising method overall, all of that printing can get costly. Fortunately, following these four tips will help you hold onto some of your cash while having flyers mass printed.
1. Have Copies Made at a Printing Shop
Even though you might think that printing all of your flyers off at your office or at home will be the most cost-effective way, this often isn't true. It can require a lot of ink and paper to print out a large quantity of flyers. On the other hand, printing shops offer copy services for low prices. They are able to acquire ink and paper at lower prices and have the necessary equipment to get the job done, so this could be a smart choice. Plus, it'll be a lot less work for you than if you had to print out all of your flyers yourself.
2. Skip the Photographs
If possible, skip the photographs on your flyers. They require a lot of ink and don't usually turn out well when mass-printed, anyway. Instead, use clip art and cheerful colors to grab attention and spread your message.
3. Use Cheap Paper
Although you might want to use high-quality paper for many things, it's not necessary for flyers. By their very nature, flyers are typically only used for a short period of time and are pretty much disposable, so you don't want to waste too much money on thick paper. Thin printer or copier paper should do just fine and can save you a lot of money.
4. Use Color Sparingly
Using bright colors for headings and such on your flyers can be worthwhile and can help grab attention. Be careful about printing all of your words in color, however. Otherwise, your ink costs could be a whole lot higher than they need to be. Use black text on your flyers, and use color simply to accentuate it.
As you can see, there are a few different ways that you can cut costs when printing out flyers. Following these tips can help you save a ton, especially if you are planning on having a large quantity of flyers printed. Plus, your flyers should still be perfectly effective for your advertising purposes.
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