Three Services That Can Help You Attract New Customers To Your Laundromat
Posted on: 4 May 2015
Do you own your own laundromat business? If so, you may find it challenging to stay ahead of your competition. Some business owners overlook additional services they can add to attract new clientele. Today, people are looking for convenience and time saving methods of keeping their clothing and linens clean. As a laundromat owner, you can help fill this need by expanding your service offerings, and doing so is a great way to create multiple streams of income and grow your business.
Wash, Dry and Fold Service
There are a number of people who do not like going to the laundromat, and there are others who find it challenging to fit doing laundry into their busy schedules. Offering the option for self-service laundry as well as a drop off service will allow you to attract a diverse group of customers.
This service offering is a good idea because you can choose the pricing for the service. It is a good idea to base pricing according to the weight of the dry laundry items dropped off. Charge a predetermined figure per pound. For example, if your fee is $0.75 per pound, your customers would pay a price of $37.50 for 50 pounds of laundry to be washed, dried and folded.
Dry Cleaning
Some of your customers face the challenge of doing their washable laundry as well as needing to take certain garments and linens to a dry cleaning facility. Imagine being able to offer them a one-stop solution.
Corporate Accounts
There are a number of people who have to wear uniforms on their jobs. Setting up accounts for people in these industries is a way to create new customers.
Determine whether or not you will offer a pick-up service at company locations or whether the employees will need to bring the garments to your location. Offering a pick-up service has perks. For example, the service will save the companies you service time, which could make them more likely to choose your company for their cleaning needs. You could also benefit by charging a fee for the pick-ups, which results in more revenue for you.
Final Thoughts
If you are not quite ready to invest in and expand your laundry business, consider offering incentives to attract new customers and retain existing ones. For example, you could offer washer discounts one day out of the week. Simply adjust the pricing on the washers (like those available from Metropolitan Laundry Machinery Sales Inc.) on the designated day of the week.
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