Trade Show Tips: How to Handle High Volume Traffic
Posted on: 30 September 2015
Whether you have done a few trade shows here and there or this is your first one, the one thing that you need to be ready for is a lot of foot traffic. While every trade show is different, it is likely that you'll come across times of days or even certain full days when there will be more visitors to your exhibit than usual. When this happens, it can be virtually impossible to speak to every last one of them, which can be extremely frustrating. Here are a few tips to help you take advantage of the situation without worrying about losing leads:
1. Make Sure You Acknowledge Every Single Visitor.
The last thing you want to do is ignore your potential customers. These booth visitors don't want to be lost in the crowd, and you don't want them to be, either. Even if you just say, "Hi, I'll be with you in just a moment," it is better than nothing. This type of reassurance directed toward your customers will add a bit to their patience, which may be just enough to get them to hang around until you have a chance for a full-fledged conversation with them.
2. Offer Some Self-Help Resources.
During the moment that a booth visitor is waiting to speak with you, make sure that they have some material to look at to learn about your company, your products or services, and your mission statement. In some cases, they may be able to find an answer to their question while waiting on you. Then, when you are available for a conversation, they'll be ready to move forward with your business.
3. Engage Visitors in Demonstrations and Group Discussions.
When your exhibit becomes extremely overcrowded, get a group of people together to enter into a group discussion. This gives you the ability to acknowledge multiple people at once and is one of the most effective ways to handle an overcrowded booth, especially when the majority of the visitors are new and have lots of questions (which are often the same from one person to the next).
4. Make Use of Additional Staff at Your Exhibit.
If you aren't running your booth alone (going solo is not recommended, especially during high-traffic times), make sure that each individual has a specific task. This helps to keep things efficient and the individuals more productive. For example, one person can be the first line of communication who welcomes all visitors to the exhibit and points them in the direction of the self-help resources until the big boss is available to chat. Another individual can take orders for products or services while another person can handle the discussions or demonstrations.
A high-traffic day can bring in a lot of leads if you handle it the right way. The aforementioned tips are a good starting point in managing a lot of visitors at your trade show exhibit. Find a trade show exhibit rental and begin your planning now to have the smoothest experience possible.
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